Meta Is Finally Paying Creators in Crypto — Here’s How It Works

TLDR

• Meta has launched USDC stablecoin payouts for creators in Colombia and the Philippines
• Payments are made via Circle’s USDC on the Solana or Polygon blockchains
• Stripe is powering the payments infrastructure and will provide tax documentation
• Creators need an external exchange to convert USDC to local currency — Meta offers no built-in conversion
• The rollout is expected to expand to 160+ markets, and follows Meta’s failed Diem stablecoin project in 2022

Meta is now paying some of its creators in crypto. The company has rolled out USDC stablecoin payouts to a select group of creators in Colombia and the Philippines, marking its first real move into crypto payments since scrapping its Diem project in 2022.

The feature lets eligible creators link a third-party crypto wallet to Facebook’s payout platform. They then receive payments in Circle’s USDC stablecoin, settled on either the Solana or Polygon blockchain networks.

Creators who use the service will receive tax documents from both Meta and Stripe. These cover their earnings and any digital asset transactions connected to the payouts.

One thing creators should know: Meta does not offer a built-in way to convert USDC into local currency. Users who want to cash out will need to use an external exchange to make that conversion.

Polygon confirmed on Wednesday that the rollout is expected to expand to more than 160 markets. “Live in Colombia and the Philippines, with 160+ markets coming, users now get faster settlement with USDC while gaining access to dollar-denominated assets,” Polygon said in a statement.

Why Stablecoins for Creator Payments

Meta paid creators nearly $3 billion across its platforms in 2025, a 35% jump from the year before. Creators include influencers, educators, and entertainers who post content on Facebook and Instagram.

Stablecoins are cryptocurrencies tied to the value of a fiat currency, most commonly the US dollar. They are increasingly used as a payment method because they can move across borders quickly and at low cost, without relying on traditional banking systems.

Circle’s USDC is currently the second-largest stablecoin by market cap at $77.3 billion. Tether’s USDT remains the market leader with a market cap of $189.4 billion.

Meta’s History With Crypto Payments

This is not Meta’s first attempt at crypto payments. The company launched a stablecoin project called Libra in 2019, which was later renamed Diem. The project faced heavy pushback from regulators, central banks, and lawmakers over privacy, antitrust, and financial stability concerns.

In January 2022, the project announced it could not move forward after talks with federal regulators broke down. Meta sold all assets from the project to Silvergate Capital Corporation.

The new USDC rollout takes a different approach, using existing stablecoins and established infrastructure partners rather than building its own token.

Meta said it reserves the right to pay creators through an alternate method in the event of technical difficulties or unforeseen circumstances.

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