Polymarket Secures Exclusive UFC Partnership, Reaching 700 Million Fans
TKO Group Holdings named Polymarket as its exclusive prediction market partner for UFC and Zuffa Boxing operations on Nov. 13, bringing the crypto-powered forecast platform to the mixed martial arts organization’s global audience of 700 million fans.
The deal includes on-screen prediction displays during broadcasts and venue-based activations for Zuffa Boxing events, according to TKO’s announcement.
The mixed martial arts organization and Polymarket plan to debut a post-event social content series on UFC channels, which will highlight fan forecast activity, per the company’s statement.
The organization stages 40 live events annually and maintains 330 million social media followers, and distributes content to 950 million broadcast and digital households across 210 countries and territories.
Platform Growth and Scale
Users placed billions of dollars in forecasts on Polymarket throughout 2025. The platform secured an exclusive data agreement with Yahoo Finance in November, as previously reported by Coinspeaker.
TKO Executive Chair and CEO Ariel Emanuel described the arrangement as a way to create additional fan participation opportunities. Polymarket Founder and CEO Shayne Coplan characterized the deal as a method to provide fans enhanced event involvement through broadcast and venue integration.
Crypto.com also entered the prediction market sector via a MyPrize partnership in early November, which combined sports outcome forecasts with social game features. Betting market applications have expanded beyond political contests into sports and entertainment sectors.
Partnership Scope
The platform secured the inaugural brand partnership for Zuffa Boxing, which is a TKO-Sela joint venture set for January 2026 launch. Polymarket will integrate forecast displays into Zuffa Boxing broadcasts and provide in-arena activations for attendees. Paramount+ will serve as the exclusive US broadcast home for both UFC and Zuffa Boxing content from 2026.
TKO’s properties, such as WWE and UFC, reach 1 billion global households. The company produces over 500 annual events that draw 3 million in-person attendees.
nextThe post Polymarket Secures Exclusive UFC Partnership, Reaching 700 Million Fans appeared first on Coinspeaker.
También te puede interesar
Crypto execs met with US lawmakers to discuss Bitcoin reserve, market structure bills
Lawmakers in the US House of Representatives and Senate met with cryptocurrency industry leaders in three separate roundtable events this week. Members of the US Congress met with key figures in the cryptocurrency industry to discuss issues and potential laws related to the establishment of a strategic Bitcoin reserve and a market structure.On Tuesday, a group of lawmakers that included Alaska Representative Nick Begich and Ohio Senator Bernie Moreno met with Strategy co-founder Michael Saylor and others in a roundtable event regarding the BITCOIN Act, a bill to establish a strategic Bitcoin (BTC) reserve. The discussion was hosted by the advocacy organization Digital Chamber and its affiliates, the Digital Power Network and Bitcoin Treasury Council.“Legislators and the executives at yesterday’s roundtable agree, there is a need [for] a Strategic Bitcoin Reserve law to ensure its longevity for America’s financial future,” Hailey Miller, director of government affairs and public policy at Digital Power Network, told Cointelegraph. “Most attendees are looking for next steps, which may mean including the SBR within the broader policy frameworks already advancing.“Read more
Secret Service seizes $1.18m worth of crypto in fraud case
