Bybit becomes the title partner of Stockholm Open

Bybit EU has secured a three-year title partnership with the Stockholm Open, renaming the tournament the Bybit Stockholm Open from 2026 to 2028.

Bybit EU, the European arm of Bybit and a MiCAR-licensed crypto-asset service provider, is entering a three-year title partnership with the Stockholm Open that will see the tournament compete under the name Bybit Stockholm Open from 2026 through 2028.

The partnership marks a long-term commitment from Bybit EU and provides the historic tennis tournament with a stable partner to support its continued development for players and spectators. As part of the agreement, the tournament will reclaim its classic name, reinforcing its identity and long-standing ties to Stockholm and Swedish tennis.

Bybit views the Nordic region as a strategically important market and considers the Stockholm Open a strong platform for building a lasting presence. Gustav Buder, Regional Partner Nordics at Bybit EU, said the tournament’s strong history, high credibility, and audience that values quality and long-term commitment made it a natural fit. He noted that the partnership represents an important step in establishing trust and a durable presence in the Nordic market.

Since its start the Stockholm Open has served as a meeting point for sport, business, and the public, with a long tradition of collaboration with partners from the financial sector. The tournament attracts an audience with a strong interest in finance and business, aligning closely with Bybit EU’s profile.

The partnership will enable Bybit to engage its premium client base through the Bybit VIP program, offering select clients curated access to the tournament and bespoke experiences that bridge finance, sport, and long-term value creation.

Rasmus Hult, CEO of Bybit Stockholm Open, said the tournament has extensive experience working with financial partners and views Bybit as a strong, long-term partner that shares its ambition to continue developing the event. He added that jointly reclaiming the tournament’s classic name clearly reflects its home and heritage.