Aave Labs Retires Avara Brand to Double Down on DeFi

Aave Labs is shutting down its Avara brand and scaling back its non-finance projects to sharpen its focus on decentralized finance.

Key Takeaways

• Aave Labs is discontinuing the Avara brand, which included the Family wallet and previously the Lens Protocol.
• The Family wallet iOS app will be phased out, with new user onboarding ending April 1, 2026, and full support continuing until April 1, 2027.
• Lens Protocol has been transferred to Mask Network, with Aave Labs stepping back to an advisory role.
• All products will now operate under Aave Labs, reflecting a simplified, DeFi-first strategy.

What Happened?

Aave Labs, the team behind one of the largest DeFi lending protocols, is retiring the Avara brand to streamline operations and concentrate fully on its decentralized finance mission. This move also includes winding down the Family wallet app and officially handing over stewardship of the Lens Protocol to Mask Network.

Aave Refocuses: Avara Brand Retired

In a strategic pivot, Aave Labs announced the end of its umbrella brand, Avara, as part of its effort to realign around decentralized finance. The decision was shared publicly by Aave founder and CEO Stani Kulechov, who posted that Avara “is no longer required as we go all in on bringing Aave to the masses.“

The Avara brand previously covered multiple consumer-facing projects including:

• Lens Protocol, a decentralized social media platform now stewarded by Mask Network.
• Family Wallet, a crypto wallet aimed at offering design-friendly, general-purpose access to crypto.

Kulechov explained that the team learned from Family that “onboarding millions of users requires purpose-built experiences, such as savings, rather than generic, open-ended wallet experiences.” This insight was central to the decision to sunset the Family app.

Family Wallet Wind-Down Details

Although the Family app will be discontinued, its infrastructure will live on.

• New user onboarding will end on April 1, 2026.
• Existing users will retain full access through April 1, 2027.
• Users can access funds after that date via accounts.aave.com.
• The Family Accounts backend will be repurposed as white-labeled infrastructure powering Aave App and Aave Pro.

This approach allows Aave Labs to preserve the value of the Family team’s work, while aligning it more closely with core financial applications.

Aave Unifies Its Ecosystem

With Avara out of the picture, Aave Labs will become the singular brand under which all its products operate, including:

• Aave App
• Aave Pro
• Aave Kit

The company emphasized this unification will simplify user experience, prioritize safety, and help onboard users through “focused financial workflows” rather than generic tools.

Kulechov added that Aave is “now united as one team of world-class designers, engineers, and smart contract experts, aligned around a single mission: bringing DeFi to everyone.”

Market Context

This rebranding comes at a time when Aave remains the largest DeFi protocol, with $30 billion in total value locked (TVL), nearly $9 billion more than runner-up Lido, according to DeFiLlama.

As for the AAVE token, it has shown little volatility recently, trading at $127.40, down just 0.7 percent over the past 24 hours, based on CoinGecko data.

CoinLaw’s Takeaway

In my experience, a move like this often signals maturity. Aave Labs is doing what many successful companies do over time, cutting distractions and doubling down on their strengths. Letting go of Avara and Family may seem like a step back to some, but I see it as a strategic leap forward. Simplifying branding, tightening product focus, and committing fully to DeFi gives Aave a sharper edge in a competitive market. If you ask me, Aave’s real value lies in building tools that solve financial problems, not in chasing social media or generic wallets. This refocus puts them exactly where they shine the most.

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