Snowball Money has declared a strategic alliance with REI Network (GXChainGlobal) to incorporate identity infrastructure into the zero-fee blockchain ecosystem at REI. The partnership is meant to bring human-readable identities, on-chain reputation that is portable, and streamlined wallet interactions to the growing range of decentralized finance and games applications of REI.
This announcement points to a common mission of the two projects to eliminate friction in blockchain interactions at scale and performance. The lightweight EVM compatibility and free structure of REI Network will now integrate the identity and reputation layer of Snowball Money to improve the user experience in its ecosystem.
One of the main elements of the collaboration is the concept of human-readable @names of users of REI. Participants can claim recognizable identifiers instead of using complex wallet addresses to facilitate transactions across decentralized applications.
These @names will enable the use of a gasless and seamless interaction between DeFi protocols, games, and NFT marketplaces through REI. Removing the necessity to work with long alpha numeric addresses, the integration will streamline blockchain involvement by helping new and experienced users to participate more easily.
With zero-fee blockchains competing to win over users and liquidity, making identity management easier can be one of the major distinguishing factors. The introduction of Snowball infrastructures makes REI in a position to achieve better usability without compromising its performance-oriented architecture.
The partnership will also facilitate identity-based services in the DeFi and GameFi ecosystems of REI. Reputation-based lending, gaming performance, and social interactions can be based on verifiable @names. This trust and traceability can minimize the risks of anonymous action and facilitate the innovation of decentralized finance.
REI Network is designed keeping in mind the changes in the trends of blockchains, with a focus on lightweight EVM compatibility, enhanced throughput, and no-fee transaction environment. This addition of identity primitives means that the network is now no longer just a question of pure transaction efficiency, but it is now more user-centered in design.
REI developers will have access to identity tools that will remove the complex address management and enable applications to communicate with familiar digital identities. Such a change will promote the wider use of the DeFi protocols and game infrastructure of REI.
The on-chain reputation system created by Snowball Money is not confined to the ecosystem of REI. The platform is capable of monitoring user behavior and activity throughout REI and can be ported to over 70 other chains it is supported in, based on the announcement. This cross-chain compatibility brings about a single reputation layer, which accompanies users through networks.
Multi-chain ecosystems are becoming common in the Web3 and portable reputation systems are on the rise. Platforms can create trust with users by enabling them to move identity and behavioral credentials across chains without restricting them to a single blockchain platform.
In the case of Snowball Money, the joint venture increases its presence in a different EVM-friendly ecosystem and doubles its mandate to provide a universal identity, peer-to-peer payment, and reputation layer to both human beings and digital agents.


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