Crypto Casinos are a great way to enter the online gaming domain. In this era of digitalization, Casinos must come up with their own version on online platforms. However, unlike a regular casino, an online Crypto Casino is a far easier setup.
In this article, we will discuss how anyone can create a Crypto Casino of their own. We will scale upwards from the basics to the advanced knowledge of building an online Crypto Casino from scratch.
Understanding a crypto casino is not a difficult task; it is a traditional casino with the exception that it has no physical existence, and it uses cryptocurrencies as the wagering assets.
The Crypto Casino is a global phenomenon; anyone from anywhere in the world can access it. It is, however, more advanced than a traditional casino in numerous ways. For example, this Crypto Casino uses cryptocurrencies for instant transaction settlements. Apart from the lightning speed transactions per gamble, these casinos can maintain a high level of anonymity.
Regulatory standards protect the user’s identity as per the jurisdiction where the online casino is registered. Additionally, the fees levied on transactions are a fraction of what is charged in real-world casinos.
This section serves as a guide to setting up a Cryptocurrency Casino. We will go through the step-by-step process of building a Crypto Casino from the ground up.
Market research is a key area where specific focus is needed. There are several factors involved in market research. Market research can be broadly classified into four subgroups.
1. Identifying the target audience is the first and foremost market research step, as it is the audience or participants that bring value to your business model. To do a proper audience analysis, one must first understand what each sort of customer is looking for in an online casino game.
Your target audience must be specific; find the right population that you want to engage with your product. Then categorize them based on their location, preferences, and knowledge of using cryptocurrencies in such platforms.
2. Identifying your competition is another important step. Study what the industry standard is and how you can add value to it to make yourself stand out. This includes types of games, bonus structures, deposit and withdrawal systems, and demo options.
3. Uniqueness is the third key characteristic that we are after. Your Crypto Casino must offer something that the others are not able to. This could be the UX/UI design, a token or NFT system for rewards that add confidence and bring in participants from that domain.
4. Always be certain about the legal and regulatory limits and principles of where you are registering your business and who it is being offered to. Prepare a detailed terms and agreement section that is comprehensible. Place systems that warn about potential financial loss and damage that can be incurred. The legal section should be spot on to avoid later lawsuits.
The step that follows market and legal research is the actual development of the system itself. You can seek professional help, use built-in templates, or custom-build your own design. The design should be flawless and should inspire reputation and trustworthiness.
You must take very serious steps to secure your backend, as most attacks and hacking attempts target the underlying software. Use the latest and most advanced software systems for implementing your Crypto Casino.
Choosing the right blockchain and payment tokens is a decisive part here. There are several blockchains available where you can deploy your Crypto Casino. You can also take an alternative approach where you host the system outside any specific blockchain as a website and set up the payment currencies using popular cryptocurrencies like Bitcoin, Ethereum, and Solana.
Either of the two setups is fine as long as you have a fiat on-ramp installed as part of your system. This fiat on-ramp enables gamers who are not familiar with crypto to enter directly using their preferred fiat currency. The on-ramp will automatically do the conversions and update the profile balance in their preferred choice of cryptocurrency.
The underlying wallet mechanism should be a strong and secure one if you are approaching the Crypto Casino from a centralized perspective. For a decentralized Crypto Casino, you can leverage the power of smart contracts and have the users connect their online wallets like MetaMask, WalletConnect, or TrustWallet.
However, do note that a decentralized Crypto Casino will make the available audience limited, as it is commonly adopted by players who are familiar with decentralized crypto systems.
In the case of a centralized wallet system, which is commonly found, you must ensure the following
As far as the fairness of the system needs to be implemented, you can use the ‘provably fair’ system used by most crypto casinos. This ensures that online casinos are not manipulating the results.
The provably fair system should be well-documented for those who are unaware of its working principle. This is one of the key selling points for your Crypto Casino. It carries such importance because online systems can easily manipulate the outcomes of a bet, so for a player, this is a serious concern. Addressing this concern through the provably fair mechanism will boost your chances of getting accepted by players.
This is the final stage where your crypto casino will go online. There are certain things to be done in an orderly manner to ensure a smooth market entry.
Every online gambling platform requires a license to operate. A platform without a license is deemed a scam, and it will run into legal troubles as well. Several reputable jurisdictions offer crypto casino licensing, for example, Malta and the Isle of Man.
By following the right legal steps, you can apply for a license from any of the above-mentioned countries from the comfort of your home using their online licensing portals. Always make sure that your paperwork is spot on to ensure no hiccups during the application process.
Spreading the word about your casino is the next step. You must have a unique marketing strategy upfront to gain an advantage in this highly competitive domain. You can make use of social media marketing, advertising, and other traditional marketing techniques to make sure that you are letting people know of your casino and its features.
A key selling point could be the ‘provably fair’ system using smart contracts to verify that there are no manipulations happening in the background. Articles, blog posts, and discussions on forums like Reddit can be used to spread the word about your casino’s fairness and reputation. You can specifically target forum threads that are discussing issues to identify specific problems people are having, and you can use them to your marketing advantage.
Before a large-scale reveal, run a bet-testing phase with a few players to check for possible bugs and other problems. After running it for a certain period, you can confidently roll out the actual version.
You must collect feedback from the beta phase and implement changes accordingly. The testing phase will reveal several points of failure, which, if ignored, may create serious problems and full breakdowns in the future.
With online casinos gaining popularity, building a Crypto Casino can be considered a promising venture.
However, creating a Crypto Casino is not a walk in the park; it requires precision and diligence.
With the right tools, knowledge, and marketing strategies, you can launch a Crypto Casino successfully. If implemented properly, this system can generate good revenue for a long period of time.
Also Read: Crypto Casinos vs Traditional Casinos: Which One Pays Better?
MGA is short for Malta Gaming Authority. This is a licensing portal offered by the country of Malta for setting up betting platforms like Crypto Casinos.
For online chance-based betting, the outcomes should not be manipulated by the service provider. Provably fair is a system used to protect the integrity of the platform and prevent manipulation of the outcomes.
Smart contracts ensure fairness by making use of the immutable nature of blockchain technology to confirm that there are no manipulations taking place in the background.
Cryptocurrencies with a high transaction speed and low transaction fees are ideal for deposits and withdrawals. This enables players to easily send and receive cryptocurrencies even in small denominations.
A small to medium-sized Crypto Casino can cost anywhere between $50,000 and $150,000. A fully fledged system may cost upwards of $200,000 based on the features added.
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