Polymarket Partners With Kaito to Launch New Attention Markets

Polymarket has partnered with Kaito to expand the attention market feature, which will allow users to bet on the shifting focus of online discussions and sentiment. Forbes reported the development feature on Tuesday, Feb 10. Kaito confirmed the feature’s launch on X and shared more product details.

The attention market feature will measure mindshare and sentiment based on the major social media platforms. Yu Hu, the CEO of Kaito, stated that the company collects the data from X, TikTok, Instagram, and YouTube to measure the shifting focus of the discussions happening on the platforms.

Polymarket Prepares Large Attention Market Expansion

Polymarket intends to roll out dozens of products for the attention market in early March. Thibault, the head of crypto at Polymarket, stated that the company intends to expand the feature to thousands of markets by the end of the year.

Kaito said that it will add the attention market feature to the main product. The company has further announced that it will create a separate site that will cater to a broader range of markets in various sectors.

The feature’s rollout will start with the cryptocurrency segment. Kaito has announced that the feature will expand to other sectors such as AI, finance, entertainment, sports, and geopolitics as user demand grows.

Hu said that the data from Kaito and the trading activity on Polymarket may provide a clearer reading of public sentiment. He said that the shifting attention on these platforms may require real-time analytics to capture broader trends.

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Polymarket has used Kaito’s data to monitor attention on the platform. The two companies formalized the partnership over the last year as the prediction markets grew.

Prediction Markets See Strong Growth in Trading Activity

The trading activity on the platforms clearly demonstrates the growth of the prediction markets. Polymarket reported a volume of $7.66 billion for January, an increase from the $5.31 billion in December.

Rival platform Kalshi also posted strong gains. The firm saw $9.55 billion in trading volume during January, up from the previous month.

Kaito said that the prediction markets are reaching a wider audience. The company said that the measurable attention gives traders a new way to gauge the rising narratives.

The company will roll out the new prediction markets in phases throughout the year. Kaito said that the attention data will become a bigger part of the company’s overall product offerings.

The KAITO token was trading at about $0.31 on Tuesday, according to TradingView data. The token was down 3.78% on the day, as the market was moving erratically.

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