DDC announces $100m Bitcoin treasury partnership with Animoca Brands

2025/07/12 03:34

DDC Enterprise Limited, an e-commerce firm best known as a leading Asian food company listed on the New York Stock Exchange, has announced a $100 million strategic partnership with web3 company Animoca Brands.

The companies said in an announcement that they had signed a non-binding memorandum of understanding that will see DDC tap into a $100 million allocation to advance Animoca Brands’s Bitcoin (BTC) strategy. NYSE-listed DDC will help develop and implement strategies via which Animoca Brands can optimize its yield from the Bitcoin assets it holds.

The announcement comes a few days after DDC revealed a major investment plan targeting Bitcoin, and its deal with Animoca Brands will boost this effort, the companies noted in a press release.

As part of the collaboration, DDC is tapping Animoca Brands co-founder Yat Siu to join its Bitcoin Visionary Council. Yat will work with the entity to offer guidance and leadership aimed at bolstering the web3 platform’s Bitcoin treasury.

Bitcoin companies on the rise

DDC Enterprise has recently adopted Bitcoin as a core reserve asset, and is eyeing the same aggressive accumulation strategy that has catapulted companies such as Metaplanet into one of the top corporate holders of BTC.

This comes as the number of publicly traded companies adding Bitcoin to their balance sheets swells. Many have drawn inspiration from Strategy, formerly MicroStrategy, a U.S.-based publicly traded firm that, as of June 30, 2025, held 597,325 BTC acquired for over $42 billion.

According to data tracking corporate Bitcoin treasuries, public companies scooped up 131,000 bitcoins in the second quarter of 2025, representing an 18% increase in Bitcoin held on balance sheets. Corporate Bitcoin holdings stood at over 847,000 BTC at the end of the second quarter.

Meanwhile, the market saw an 8% rise in spot Bitcoin exchange-traded funds, or about 111,000 BTC, during the same period.

This institutional embrace has combined with other catalysts to propel BTC price to record highs, with the bellwether digital asset breaking to above $118k.

Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Digital Assets Are Not Going Away, Senator Tim Scott Says

Digital Assets Are Not Going Away, Senator Tim Scott Says

Senate Banking Committee Chairman Tim Scott (R-SC) urged his fellow U.S. lawmakers to advance key crypto market structure legislation during a crucial July 9 hearing. Crypto’s Not Going Anywhere, Tim Scott Says According to a Wednesday press release from the United States Senate Committee on Banking, Housing, and Urban Affairs, Scott praised the chamber’s passage of the GENIUS Act while doubling down on the significance of the hearing to be able to “build on that success.” “Today’s hearing is the first full committee hearing on digital assets,” Scott said. “This is a crucial step toward developing a comprehensive framework that gives innovators the clarity they need and gives investors the protections they deserve.” “Because make no mistake: blockchain technology and digital assets are not going away – they are here to stay,” he added. The question we should ask ourselves is whether the United States will lead in shaping the future of digital finance, or whether we’ll let other countries like Singapore and the UAE set the standards while American jobs and innovation leave our shores.” Elizabeth Warren Delivers Her Own Crypto Priorities List Titled “From Wall Street to Web3: Building Tomorrow’s Digital Asset Markets,” the hearing largely focused on developing broad crypto market legislation in the United States under a crypto-friendly White House. Heavyweight crypto policy witnesses who testified before the committee included Blockchain Association CEO Summer Mersinger, Ripple CEO Brad Garlinghouse and Chainalysis CEO Jonathan Levin. Senator Elizabeth Warren also unveiled her own crypto market structure priorities during the hearing, stating that the U.S. needs crypto legislation that “will strengthen our financial system, not make it worse.” “I’m concerned that what my Republican colleagues are aiming for is another industry handout that gives the crypto lobby exactly its wish list: The blessing of the government’s approval, combined with crypto rules that are weaker than the rules every other financial actor must follow,” Warren said.
Share
CryptoNews2025/07/10 10:53
France opens criminal investigation into X for alleged algorithmic manipulation

France opens criminal investigation into X for alleged algorithmic manipulation

French J3 cybercrime unit launches probe into X’s algorithm as EU scrutiny intensifies.
Share
PANews2025/07/12 05:09